OX2 Values

The brief was to create a symbol for OX2’s values. I decided to use a tree as a metaphor and the design reflects the shapes of the OX2 visual identity and works well together with OX2’s other graphic elements.

The creation of the OX2 values symbol, represented by a tree began with the intent to visually encapsulate the core principles that guide the company. Each of the three parts of the symbol stands for a fundamental value that OX2 upholds.

The design process focused on simplicity and clarity to ensure the symbol is easily recognizable and memorable.

The form of the symbol is balanced and symmetrical, reinforcing the idea of stability and trustworthiness. Its minimalistic style aligns with OX2’s commitment to clean, efficient, and forward-thinking innovation.

Overall, the value symbol serves as a concise and meaningful representation of OX2’s dedication to values-driven progress and sustainable impact.

Produced in-house at OX2.