Coltiviamo il Futuro

A project created to raise awareness about waste management in the region of Foggia in Apulia. The large “0” represents the goal of zero waste while symbolizing a cycle of regeneration and a new beginning. Its organic shape and green tones recall agriculture and the land. 

Developed in collaboration with OX2 and the DAFNE Department of the University of Foggia, the project addresses illegal dumping and waste burning in rural fields, causing damage to biodiversity, pollute soil and air, and threaten public health.

The visual identity conveys a clear message: transforming a polluted past into a sustainable future requires collective responsibility and shared commitment.